SUNY Purchase College
“Build Yourself - Purchase Style”

“Build Yourself”, an integrated campaign was created to enhance enrollment and improve yield rates at SUNY Purchase College. Leveraging the established brand message “Think Wide Open”, the new campaign was shared across multiple platforms including web/digital, print, and promotional components. An interactive home page and separate mobile experience was created to allow prospective students to “build” their own experience. Accepted students received an interactive cube along with their acceptance letter to welcome them to the College.

ADVERTISING CLUB OF WESTCHESTER - BEST OF SHOW

DELIVERABLES
Print Ad
Viewbook
Search Piece
Mircrosite
Promotional Items