Nyack Hospital
“Do It For You. Do It Today.”

Each year Nyack Hospital (now Montefiore Nyack Hospital) launches a breast health awareness campaign that addresses breast health as a priority. This integrated campaign was created to empower women to take a proactive role in their health and take advantage of the amazing services and support that are provided by the Hospital. The messaging was fresh, approachable, warm, caring, and community-focused. Strong visuals and campaign messaging were used across multiple touch points. A combination of print, digital, social ads, signage, and outdoor placements, encouraged patients to ‘support’ breast health, remind them of the importance of early detection, and to schedule their mammogram.

COMMUNICATOR AWARD

DELIVERABLES
Print
Digital
Social
Landing Page
Collateral
OOH
Audio
Email Marketing