Montefiore Nyack Hospital
Joint Replacement Center

An integrated marketing campaign was specifically tailored to support The Joint Replacement Center in conjunction with the “Doing More” Montefiore brand umbrella. A priority was to increase awareness of the specialty and reinforce the Hospital’s position in the marketplace as a trusted resource. With a play on words, the campaign focused on the normal, everyday activities that many of us take for granted. Images showcased motivational, positive moments in a typical day like simply dancing in the living room or playing with your grandchildren. The visuals and messaging reinforced a carefree, mobile lifestyle, encouraging everyone to keep moving.

DELIVERABLES
Print
Digital
Social
Audio
OOH
Email Marketing