Montefiore Nyack Hospital
Cardiac Care Campaign
“Beating the Odds”

“Beating the Odds”, an integrated marketing campaign created to promote the Montefiore Nyack Hospital’s new Cardiac Care Program. The campaign centers around the patient testimonial of Mickey Coleman, an All-Ireland Football Champion. Mr. Coleman suffered a ‘widow-maker’ heart attack, which has a 6% survival rate. He made a full recovery while being treated at Montefiore Nyack Hospital.

GOLD - 39TH ANNUAL HEALTHCARE ADVERTISING AWARD
SILVER - 2022 TELLY AWARD

Cardiac Care Print Ad
Cardiac Care Digital Assets
Cardiac Care Landing Page
Cardiac Care Suite of Social Posts
Cardiac Care Email Marketing
Cardiac Care :30 Commercial

DELIVERABLES
:30 Commercial
Long-Form Video
Audio
Digital Ads
Suite of Social Posts
Landing Page
Print Ad

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Tried and True to Breakthrough